Privacy Policy
This Privacy Policy describes how mimmua (“the Site”, “we”, “us”, or “our”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
COLLECTING PERSONAL INFORMATION
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual as “Personal Information”.
DEVICE INFORMATION
1.
Examples of Personal Information collected:
version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
2.
Purpose of collection:
to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
3.
Source of collection:
collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
ORDER INFORMATION
1.
Examples of Personal Information collected:
name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number).
2.
Purpose of collection:
to provide products or services to you to fulfill our contract, process your payment information, arrange for shipping, provide you with invoices and order confirmations, communicate with you, screen orders for potential risk or fraud, and, when in line with preferences you have shared with us, provide you with information or advertising relating to our products or services.
3.
Source of collection:
collected from you.
CUSTOMER SUPPORT INFORMATION
1.
Purpose of collection:
to provide customer support.
2.
Source of collection:
collected from you.
SHARING PERSONAL INFORMATION
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you.
For example, we use Shopify to power our online store.
We use Google Analytics to help us understand how our customers use the Site.
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
USING PERSONAL INFORMATION
We use your Personal Information to provide our services to you, which include offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.
LAWFUL BASIS
Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your Personal Information under the following lawful bases:
1.
Your consent
2.
The performance of the contract between you and the Site
3.
Compliance with our legal obligations
4.
To protect your vital interests
5.
To perform a task carried out in the public interest
6.
For our legitimate interests, which do not override your fundamental rights and freedoms
RETENTION
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please contact us using the contact information at the end of this policy.
AUTOMATIC DECISION-MAKING
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you. Services that include elements of automated decision-making include:
1.
Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
2.
Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.
GDPR
If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased.
CCPA
If you are a resident of California, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased.
If you would like to exercise these rights, please contact us through the contact information on this page. If you would like to designate an authorized agent to submit these requests on your behalf, please contact us using the email address in the Contact section below.
COOKIES
A cookie is a small amount of information that is downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences.
This means you do not need to re-enter this information each time you return to the Site or browse from one page to another. Cookies also provide information on how people use the website, such as whether it is their first time visiting or if they are frequent visitors.
We use the following cookies to optimize your experience on our Site and to provide our services.
COOKIES NECESSARY FOR THE FUNCTIONING OF THE STORE
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted.
COOKIES USED ON OUR SITE
| Name | Function |
|---|---|
| _session_id | Unique token, sessional. Allows Shopify to store information about your session (referrer, landing page, etc.). |
| _shopify_visit | No data held. Persistent for 30 minutes from the last visit. Used by our website provider’s internal stats tracker to record the number of visits. |
| _shopify_uniq | No data held. Expires at midnight (relative to the visitor) of the next day. Counts the number of visits to a store by a single customer. |
| cart | Unique token. Persistent for 2 weeks. Stores information about the contents of your cart. |
| _secure_session_id | Unique token, sessional. |
| storefront_digest | Unique token. Indefinite. If the shop has a password, this is used to determine if the current visitor has access. |
COOKIES FOR SITE ANALYTICS
| Name | Function |
|---|---|
| _landing_page | Track landing pages. |
| _orig_referrer | Track referrer information. |
| _s | Shopify analytics. |
| _shopify_fs | Shopify analytics. |
| _shopify_s | Shopify analytics. |
| _shopify_y | Shopify analytics. |
| _y | Shopify analytics. |
DO NOT TRACK
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
CHANGES
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
CONTACT
Email: director@mimmua.us
Last updated: April 11th, 2026